Adelaide Chinese digital marketing business Jetek China Digital has launched a new platform – Rover Apps to tap into Chinese social media influencers and their ability to capture a growing market for South Australian brands.
Rover Apps co-founder Chris Cheng said while “micro-influencers” and “nano-influencers” had smaller audiences than celebrities and “macro-influencers”, they could speak more “authentically” about a brand or experience.
An alternative way to learn Chinese? My answer is Chinese movies.
During 4 years helping brands sell to Mainland China via WeChat, we collaborated with many cross-border payment gateways.
Burgundian wines flourished internationally in 2018, but why it has not influenced too much in China?
The author is engaged in wine sales for more than 10 years, mainly related to imported wines, and more interaction with foreign wineries. While the domestic wines are growing, they have become one of the options to purchase.
Alibaba made a move to purchase food-delivery leader Ele.me for $9.5 billion USD, according to ifeng.com.
The Chinese e-commerce giant already owned a 23% stake in the company after investing almost US$1.2 billion in it, a bargain compared with the current acquisition pricetag.
As foreign companies in China go, Starbucks is a unique case.
Traditionally a land of tea, China was exposed to the speciality coffee culture in 1999 when Starbucks opened their first shops in China’s larger cities. The coffee chain essentially faced no serious competition in China in the early years, and effectively established itself as a daily routine for white-collar consumers. At one point Starbucks controlled 80% of the market.
Flash Sale originated in the United States a few years ago. It was defined as “providing consumers with a limited number of goods at the maximum discount, purchasing within a time limit, and off shelves immediately after deadline”.