-Retention after 14 days increased by 10 times
-Time per session increased by 4 times
-Average e-commerce order is between 200 to 1,000 RMB-Sharing is the most popular access method
-67% of users open mini-programs more than 4 times per day
(Data Source : Jisu APP -即速应用）
The Gender of WeChat Mini-program users is depends on the type of mini-programs.
Overall, Female user number is higher than male’s.
This trend is mostly due to the fact that E-commerce mini-programs are heavily promoted by official accounts and influencers in the fashion / cosmetics / childcare industry which have a majority of female followers.
If you want to reach Chinese Market, it is a good time for you to use Mini-Program step in this big market.