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WeChatA recent WeChat Mini-program report shows very positive trands of Using Rate.

-Retention after 14 days increased by 10 times

-Time per session increased by 4 times

-Average e-commerce order is between 200 to 1,000 RMB-Sharing is the most popular access method

-67% of users open mini-programs more than 4 times per day

 

(Data Source : Jisu APP -即速应用)

 

Jetek China Digital Adelaide 58.com Australia
 
Mini Program
Age
The big user group is still the young people. (only 15% of users are above 40 years old).Age distribution of mini-program users also depends heavily on the type of mini-programs. 

Gender

The Gender of WeChat Mini-program users is depends on the type of mini-programs.

 

Overall, Female user number is higher than male’s.

This trend is mostly due to the fact that E-commerce mini-programs are heavily promoted by official accounts and influencers in the fashion / cosmetics / childcare industry which have a majority of female followers.

 

Geographical
The bulk of WeChat Mini-program users is, as we might expect, concentrated within mainland China (98.6% of mini-program users)But for overseas, the majority user groups are located in Europe and Russia (56.98%)

 

 
Jetek China Digital Adelaide 58.com Australia
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If you want to reach Chinese Market, it is a good time for you to use Mini-Program step in this big market.

 
Jetek China Digital Adelaide 58.com Australia
 
 
 
 

 

Jetek China Digital and 58.com can help you approach Chinese customers both living in Australia and China.

Click ‘Contact Us’ and leave your message –
Our China Marketing specialist will contact you ASAP.
Or Call 1300 058 588 (Australia Only)
Email: info@jetek.com.au

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