Overall data of Italian wine imports were remarkable in 2017, and the import volume and value of bottled wines showed double-digit growth. The growth rate of the import value exceeded import volume for 50%.
Latest data shows that there are 772 million Internet users in China. 753 million of them use mobile devices to access to Internet, making the mobile internet user penetration rate 97.5% – the highest ever.
The much-anticipated annual Victoria’s Secret Fashion Show will kick off in Shanghai later today with no Katy Perry and no Gigi Hadid, but with a record number of Chinese models hitting the catwalk.
China has imported more than 64.79 million liters (around 86.38 million bottles) of wine from Spain, ranking only second to France and Australia from January to November in 2016, according to China Custom data.
According to AQSIQ (General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China), in its “information on food and cosmetic products not allowed in November 2017”, 69 batches of wines were judged unqualified by CIQ (China Entry-Exit Inspection and Quarantine Bureau) and were refused entry.
Around 20 years ago, there was no Alibaba, eBay, or 58.com (click link know what is 58.com) and the vast majority of people did not even have cell phones. The Internet was still at its infancy, and mobile shopping was not a thing yet. Many things have changed over the course of two decades.
While many articles have been written about cross-cultural misunderstandings and miscommunications between foreigners and Chinese, often times, these articles are written from the perspective of the expat.
In recent years, some friends of mine has turned to embrace Italian wines, especially those who used to drink Australian and Chilean wines. But in terms of its market share, Italian wines didn’t perform as well as other regions in China, even though markets with excellent economic status has developed a lot during the past decade, including drinkers increase, taste change and rise of wine education.