For Paul’s ‘on the parade’ we created a Facebook campaign, Including a banner ad and an event page. Paul’s is very well known in Adelaide and we know in order to target their clientele, Facebook is the way to do it. They’ve spent time growing their page and we wanted to get people to their special event who love real Aussie seafood and trust the Paul’s brand. The campaign was a success. Facebook offers some really neat statistics and insights on campaigns conducted if you know where to look ( we do ). 13% of all people who looked at the ad responded to the invite.
Scroll down for a more in-depth view of the campaign and some snaps of the happy patrons.
What We Did
Paul’s Seafood Norwood