An ad campaign for finding local Chinese influencers for the UOA was launched on the University of Adelaide’s official WeChat page. It included a WeChat moment, landing page and Sign up form. Within 5 days the page picked up over 1000 subscribers, and reached potential applicants over 321k times.
27 leads were picked from the campaign with a total of 8 successful applicants chosen to participate. Scroll down for a more comprehensive review of the campaign.
Scroll down for a more in-depth run through of the campaign.
What We Did