CASE DETAILS

University of Adelaide

WeChat Advertising Campaign

An ad campaign for finding local Chinese influencers for the UOA was launched on the University of Adelaide’s official WeChat page. It included a WeChat moment, landing page and Sign up form. Within 5 days the page picked up over 1000 subscribers, and reached potential applicants over 321k times.

27 leads were picked from the campaign with a total of 8 successful applicants chosen to participate. Scroll down for a more comprehensive review of the campaign.


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Scroll down for a more in-depth run through of the campaign.

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Categories

WeChat Advertising

What We Did

WeChat Advertising Campaign

Year

2019

Client

University of Adelaide

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