A WeChat advertising campaign was created for a promotion featuring a 2 night VIP Wine Tour in South Australia. Over 790k people saw this campaign. 901 of those people filled out a form with their details so they could learn more. This makes the click-through rate a staggering 5.23%. The beauty of these campaigns that feature digitized forms is that contact information is collected for later campaigns, and a lot of time the people viewing “subscribe" to the WeChat page giving an even bigger advantage to collect them as leads in the future.
Scroll down to see a comprehensive infographic the highlights all key findings.
What We Did
VIP Wine Tours