It is a well-known fact that every other teenager in China wants to become an “influencer”, “KOL” or “WangHong” (网红): a social media personality with a large following and glamorous lifestyle.
An alternative way to learn Chinese? My answer is Chinese movies.
On March 8th, Tencent invested a total of 1.09 billion USD into Douyu and Huya, 2 of biggest game live streaming companies.
A recent WeChat Mini-program report shows very positive trands of Using Rate.
Alibaba made a move to purchase food-delivery leader Ele.me for $9.5 billion USD, according to ifeng.com.
The Chinese e-commerce giant already owned a 23% stake in the company after investing almost US$1.2 billion in it, a bargain compared with the current acquisition pricetag.
As foreign companies in China go, Starbucks is a unique case.
Traditionally a land of tea, China was exposed to the speciality coffee culture in 1999 when Starbucks opened their first shops in China’s larger cities. The coffee chain essentially faced no serious competition in China in the early years, and effectively established itself as a daily routine for white-collar consumers. At one point Starbucks controlled 80% of the market.
Flash Sale originated in the United States a few years ago. It was defined as “providing consumers with a limited number of goods at the maximum discount, purchasing within a time limit, and off shelves immediately after deadline”.
In a country where more than 75% of the population listens to music, China’s music market is still very little developed compared to major powers like the United States. Developing and commercializing music in China remains an enormous challenge for the players, due to government regulations, the musical culture of individuals and how to establish themselves in the market.