It is a well-known fact that every other teenager in China wants to become an “influencer”, “KOL” or “WangHong” (网红): a social media personality with a large following and glamorous lifestyle.
Flash Sale originated in the United States a few years ago. It was defined as “providing consumers with a limited number of goods at the maximum discount, purchasing within a time limit, and off shelves immediately after deadline”.
Adelaide Chinese digital marketing business Jetek China Digital has launched a new platform – Rover Apps to tap into Chinese social media influencers and their ability to capture a growing market for South Australian brands.
Rover Apps co-founder Chris Cheng said while “micro-influencers” and “nano-influencers” had smaller audiences than celebrities and “macro-influencers”, they could speak more “authentically” about a brand or experience.
According to a recently released Newrank.cn report, from the 1st of January to the 14th of December 2018, WeChat Mini-programs attracted 4.3 billion RMB of funding, as part of 130 different funding rounds.
Chinese Baijiu, as a kind of traditional alcohol that made major proportion in China market, has a large market capacity and strong profitability.
“If you have a question, search on Zhihu,” they say. This may best summarize the biggest knowledge sharing platform in China, whose 7-year-old database boasts over 100 million answers.
In early September, Assoenologi has released its first forecast of Italian grape production for 2018: Italian grape production in 2018 will increase by 20% compared with 2017, restoring to the historical average.Will Italy wine price cut if output increases?
The Key of WeChat Marketing: WeChat official account. WeChat Official Accounts are the WeChat equivalent of a Facebook page. + Wechat Pay, it will become your own Chinese e-commerce platform
When talking about B2C platforms in China, Alibaba is usually the first name that comes to people’s mind, seldom do people think of JD.com, the largest retailer in China aiming to compete with Amazon on a global scale.